Suggested HWB Experiences & Outcomes

  • When preparing and cooking a variety of foods, I am becoming aware of the journeys which foods make from source to consumer, their seasonality, their local availability and their sustainability. HWB 2-35a
  • I can understand how advertising and the media are used to influence consumers. HWB 2-37a

Suggested Learning Intentions

  • To extend knowledge and understanding of local and global issues affecting food choice.
  • To understand key aspects of food marketing and advertising and how this can influence what they choose to eat.

Suggested Success Criteria (I can...)

  • Describe the journey of food from source to plate. HWB 2-35a
  • Discuss/debate issues related to importing and exporting food from and to other countries. HWB 2-35a
  • Identify at least three tactics used by advertising companies to influence the sale of their products.HWB 2-37a
  • Apply my knowledge of media bias to make informed decisions. HWB 2-37a

Suggested Learning Experiences

  • Food and the Consumer
  •  Make a fruit salad or smoothie– use maps/atlas etc to find out the ‘food miles’ the different fruits have travelled.  Investigate which foods have travelled the furthest.  Discuss/debate issues related to food miles and the effects on the economy and environment eg, cost; fossil fuels
  • Discuss/debate reasons for and against importing foods from other countries.
  • Conduct a food tasting session. Compare the same/similar products which have been sourced locally versus imported from abroad.
  • RHET work in partnership with teachers to enable real-life learning opportunities and will be able to organise a visit to a local farm to find out what is grown and when it is harvested. Classroom speakers are also utilised in order to supplement these visits or to reach classes that are unable to make it out onto working farms.
  • Investigate the range of shops in the local area – discuss the decline in local butchers/fishmongers in favour of larger supermarkets.  Consider the effect this may have on the local economy .
  • Investigate foods that are available or ‘in season’ at different times of the year and local to your area.  Prepare a dish using as many of these fresh, local, sustainable ingredients as possible.

Advertising and the Media

  • Discuss/debate a range of food adverts considering who they are aimed at and the message they give to children.
  • Debate whether advertisements that promote unhealthy food should be banned from the TV/Magazines etc.
  • In small groups, get the children to design their own breakfast cereal. Encourage them to look at successful breakfast cereals currently on the market. They need to develop an advertising campaign for their product and test these adverts out on pupils/staff from across the school. Encourage the children to use  many different ploys, already used by advertising companies, to encourage the sale of their products; BOGOF; collecting tokens, toys, healthy eating claims etc. Look at who had the most successful advertising campaign and why.
  • Discuss whether they think food companies would put profits ahead of the health of their consumers eg consider the claims of companies making bottled milk for babies.